Presidential Emporium's Grand Opening at Nelson Mandela Square, Sandton
Some brands are built around products. Others are built around purpose. Presidential has always belonged to the latter. Long before it became a recognised symbol of African elegance, there was a simple yet powerful moment that would come to define its story. Founded in 1994, Presidential’s roots lie in the very first “Madiba shirt.” As Nelson Mandela Square recounts, the brand’s designer gifted Madiba a hand-painted batik shirt for a presidential inauguration rehearsal - an iconic moment captured in the press. Designer Desre Buirski went on to create over 150 bespoke shirts for Mandela during his presidency, cementing the “Madiba shirt” as a global style symbol. That spirit continues to inspire Presidential today as it opens the doors to its newest home at Sandton City, a destination that celebrates craftsmanship, heritage, and the confidence to carry Africa forward.
Presidential, the iconic South African shirt brand, is unveiling its new store “Presidential Emporium” at Nelson Mandela Square in Sandton City on Friday, 29 July 2026. This premium menswear destination will celebrate President Mandela’s famous “Madiba shirts” through heritage-inspired apparel and accessories. Guests are invited to an exclusive launch event, followed by a public opening. The store launch highlights Presidential’s craftsmanship and cultural story, aligning with Madiba’s legacy and the timeless style he inspired.
The new Presidential Emporium is designed as a modern, open-plan showroom showcasing Presidential’s full range of heritage shirts, tailored trousers, leather belts and jackets. Premium finishes and curated displays will immerse visitors in the brand’s story, from Madiba’s favourite prints to contemporary collections. Every shirt, jacket and accessory tells a story of confidence, resilience and the quiet power of dressing with intention. It is a destination where customers don't simply browse a collection; they become part of a larger narrative about carrying Africa's story into boardrooms, celebrations and everyday life.
We invite you to experience Presidential's newest chapter for yourself.
Visit the Sandton City flagship store, immerse yourself in a space where craftsmanship meets culture, and discover a collection inspired by one of South Africa's most iconic figures. Whether you are adding a timeless piece to your wardrobe or exploring the story behind the brand, this is an opportunity to celebrate African design and walk confidently into a future shaped by heritage, excellence and purpose.
